Digital Transformation Services

Our services ensure that all of our Financial Services clients have a 360-degree view of their digital marketing and engagement. Clients can cherry-pick the services that they need to onboard onto our digital marketing platform of tools.

Digital Roadmaps & Sales Enablement

Strategic with pragmatic delivery – the objective of creating a Digital Roadmap is to ensure that all parts of your organisation help to shape your digital strategy. Each part of your business will have different requirements from the digital assets and tools that you create, and these requirements will evolve with the market.

We build a strategy based on a 360-degree view of your business requirements. As part of that strategy, we ensure that you have a set of actionable objectives and deliverables applied to a realistic timeline to deliver on brand user experience and functionality that supports the sales, marketing and client engagement life cycle in your digital ecosystem. We will also ensure that you have parameters in place to gain intelligence on your digital activity, evolving your digital footprint based on analytics and performance KPIs.

Digital Roadmap

User Experience Objectives

Sales Enablement Cycle

SEO & Content Strategy

Analytics

User Experience & User Interface Design

Our team become true ‘natives’ of your business, immersing ourselves into your digital brand experience. With every customer, our user experience design assignments start from the ground up – we take your business’s digital requirements apart and put them back together in the right order. We consider your persona audience types and the associated functional use cases that apply to the different audiences.

It is essential to define the architecture and user journeys within the digital experience which leads our design team to create a responsive UX design. An on-brand interface can then be applied to websites, portals and integrated campaign channels such as marketing automation and social media. We also build out powerful user experiences with interactive tools that drive engagement with your customers and prospects.

Competitor Analysis

Audience Persona research

Information Architecture

Wireframes & Site Map Architecture

Design & Functionality Use Cases

Responsive Design Templates and Guidelines

SEO & Content

Content is king providing you are a king maker! We shape the strategy and service support to turn your digital channels into engaging ecosystems, driving awareness through search optimisation and user engagement through the consumption of the right content.

When we develop content strategies for customers, they are based on your business gaining maximum impact in SEO and campaign effectiveness. We have statistical proof that good content which speaks to your different audiences will increase engagement and improve interaction with your brand. It’s the backbone of marketing engagement and will feed your other channels, including marketing automation, social media and off-page SEO.

We provide you with the tools, or we can provide Content as a Service to develop content in a number of formats; written, video, infographics, webcasts and explainer videos.

SEO Keyword Research & Strategy

Content Strategy

Content Creation (Managed Service)

Ongoing Performance Analysis

Inbound Marketing & Marketing Automation

A real success criteria for marketing automation is to turn unknown website visitors into advocated prospects that are being fed content based on their browsing behaviour.

Marketing automation helps reduce repetitive tasks associated with the marketing process by focusing on the definition, scheduling, segmentation, and tracking of marketing campaigns from landing page to data capture.

We help build end-to-end sales enablement strategies to streamline traditionally manual processes like prospect and customer segmentation, lead qualification, email marketing, and campaign management.

Integration of Marketing Automation into Website

Setup of MA Scoring & Campaign Trigger Points

Configuration of Nurturing Campaigns

Design and Setup of Landing Pages for Inbound Campaigns

Integrated Campaigns

Content is possibly one of the most critical aspects of any online activity; get the content wrong and it could be disastrous for your online business model. Content needs to be engaging, encouraged to open dialogue, lead the conversion to sales and to keep your audience interested.

Content, integrated alongside other facets of media, will make all the difference to your business.

Audience Personas

Information Architecture

SEO & Content Strategy

WordPress Development & Plugins

We are committed to providing world-class websites and portal experiences for Financial Services produced in WordPress.

We selected WordPress as our platform to build a Digital Marketing Platform for Financial Services due to the innovative nature of the product and its flexibility. WordPress is no longer a blogging platform, it is now a fully customizable content management system. We’ve build enterprise level plugins that enhance the functionality for admin users and website browsers. We also develop native apps and social media apps and plugins.

WordPress Development

Feature functionality development

Plugin & Application Development

Training & Onboarding

Measurement, Performance & Optimisation

Depending on the complexity of your digital ecosystem, you may have a number of services that provide insight into your websites and campaigns. We help set out the KPIs you need to ensure that you are continuing to improve you digital experiences and gain better ROI from the time and investment that goes into building your digital footprint.

For example, our analytics dashboard lets you track the performance of your website(s) in real-time and answer the critical question, “how are my websites and campaigns performing and what can I do to improve that experience and performance against my metrics?”

Analysing your analytics, marketing automation and CRM systems will build an holistic view of what has been a successful experience or one that requires improvement. In simple terms, there is no point writing content if no one is reading it and it’s pointless spending money on paid media campaigns if the bounce rate is off the scale.

Turn unknown prospects into known advocates and customers by tracking behaviours and optimising conversions across your marketing mix.

Competitor Analysis

Audience Persona Research

Information Architecture

Wireframes & Site Map Architecture

Design & Functionality Use Cases

Responsive Design Templates & Guidelines

Read our Customer Success Stories

Read how Kurtosys assisted RWC Partners in their digital transformation with a responsive multi-site WordPress solution to cover 17 countries.

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Learn how we helped create Hermes Investment Management a data-centric cutting-edge digital experience for all their data, content and documents.

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Request a Demonstration

Whether you’re looking to build a brand new secure website or improve your data visualization, get in touch and we’ll be happy to show you.