The Real Growth podcast
A series of podcasts to keep you on the cutting edge of digital marketing in financial services.
Why Isn’t More Fund Data Aligned with Content Marketing?
Content marketing has become a lynchpin in many financial institutions marketing departments. Despite the asset management industry being late to the party, there’s been a
Democratizing QA: How Automated Testing Tools Empower Teams
Sometimes I wonder how quality assurance (QA) got this bad. Humanity’s engineering achievements are nothing short of mind blowing. Buildings that reach the stars, tunnels
Why It's Important to Visually Display Data
For hundreds of years, people have relied on visual representations to understand information easily and quickly. In a popular TEDTalk, data journalist David McCandless talks
Managing the Cost of Cloud Computing
At Kurtosys, we talk a lot about the benefits of cloud computing and what it means for our clients to use private, public, or a blend
4 Tactics to Help Personalize Your Fund Marketing
In 2014, Coca-Cola globally launched the “Share a Coke” campaign after seeing Australian sales rise as a direct result of its efforts in 2011. If
5 Effective Web Design Trends for Investment Management Websites
We’ve blogged before about how financial services, particularly asset management, is behind the curve in terms of web design and user experience. But things are
[Video] Asset Management Must Change to Meet Customer Needs
Lately, I’ve been referring to video over text to consume my usual dosage of news and insights. During my daily hunt to find current content
8 Ways to Give Your Asset Management Blog an Edge
We know it’s easy to overlook the “little things”, but as mentioned in a recent post about micro UX, the smallest detail and function can make
10 Asset Managers That Use Micro UX to Enhance Website Experience
Every product and every service has a user experience. Think of the last time that a service you use regularly, like your bank’s website, did