The Real Growth podcast
A series of podcasts to keep you on the cutting edge of digital marketing in financial services.
5 Lessons from failed Digital Projects
Highlights: 70 – 80% of all digital transformation programmes fail Technology is an enabler not the solution People are the most important determinant of success
Data Healthcheck highlights fund data issues before they go live
For many of our customers, bad data is one of the biggest stressors they grapple with on a regular basis. While we cannot fix your downstream
7 Digital Marketing Trends Coming to FinServ in 2017
As we come to the end of another year in the world of FinTech marketing, what better way to finish than looking ahead to what
Creating Compelling Content in Institutional Asset Management
Within financial services, the need for quality content marketing is a must. We teamed up with Noel Hillmann, Managing Director of Clear Path Analysis, who
The Art of the FinServ Blog: Part I
Prepare yourself: this is a blog post about blog posts. If you’ve ever read one of Kurtosys’ Friday Fund Marketing Roundups, you’ll know that we
Kurtosys at the Crease: An Interview with Alessandro Bonora
Alessandro Bonora is Kurtosys’ Head of Design based in Cape Town, South Africa. He has simultaneously represented his home country as part of Italy’s national
Performance measurement and reporting: the next battleground
How will asset managers adapt to the changing demographics of their client base, which will increasingly be dominated by digital savvy millennials in the years
Five Step SEO Strategy for Fund Marketing Websites
One of the biggest challenges faced by many of our Asset and Wealth Management clients is the creation of an SEO strategy and the tactical
Content can be king for asset managers
Asset managers increasingly believe that focusing on the customer experience is a crucial challenge as they explore digital transformation and how it might enable them