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White Papers & eBooks

A selection of white papers and eBooks to assist professionals in the Fund Marketing and Investor Servicing industry.

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White Papers


A Guide to Data-Driven Marketing in Financial Services


Leandi Kolver on May 28, 2019

Data-driven marketing is becoming increasingly popular, with companies thinking of ways to use data to improve their marketing efforts. In this eBook we take a look at data-driven marketing in the financial services industry and provide a step-by-step strategy for implementing it in your company.

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White Papers


The Guide to Fund Marketing Document Production


Luke Hinchliffe on April 01, 2019

In this 16-page eBook, we explore common aspects involved in Fund Marketing Document Production. Including common frustrations, design process, typical components, guide to automation, regulation, industry opinion and more.

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White Papers


The Fintech Effect on Asset Managers


Tim Cooper on February 06, 2019

Technology will be by far the most disruptive factor in the asset management industry in coming years, yet many incumbent players are unprepared for the upheaval.

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White Papers


The Asset Management Digital Marketing Report 2018


Luke Hinchliffe on October 26, 2018

Read our latest survey results on digital trends and perspectives from 200 senior marketers working across a range of global asset management firms.

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White Papers


The Fund Marketer’s Guide to Reaching South African Millennial Investors


Leandi Kolver on October 19, 2018

South African millennials are not investing as much as they should for a comfortable retirement. In this white paper we take a look at the reasons for this lack of investment and provide advice on what fund marketers can do to attract more millennials to their funds.

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White Papers


How Asset Managers are preparing for Brexit


Tim Cooper on September 13, 2018

A growing number of UK asset managers anticipate that Brexit will have a major impact on their business models. Tim Cooper explores the potential implications and preparations that are already happening.

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White Papers


Seven Key Ingredients of Asset Management Marketing


Elliot Burr on August 16, 2018

We've put together a run-through guide of the key ingredients which we believe can help asset managers to amplify their digital offerings, from content creation to website features, including some of the best industry-wide examples we could find on the web.

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White Papers


The Asset Manager’s Guide To: Improving UX Through Personalisation


Richard Watts on July 25, 2018

We believe asset managers need to put personalisation at the heart of their design process in order to improve the user experience.

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White Papers


Winning Digital Strategies for Asset Managers


Patrick McKenna on May 23, 2018

Marketing and servicing clients in financial services is challenging for a number of reasons. From increasing transparency to using automation, Kurtosys has a few pointers on how to build a winning strategy - and team - for your digital experience platform.

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