Friday Fund Marketing Round-Up #9

Welcome to our digital marketing round-up

Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere. Ready for you to use for effective fund marketing.
This week’s resources will help you keep you on track with the social era and give you the best marketing tools. And of course we have included some of the latest insights into financial service disruptors.

Smart Social Media

Finance Digest: Can financial services brands ever be credible on social?

Mastercard Valentine day advertisement
Finance Brand use MasterCard’s Valentine’s Day social campaign as a credible example of finserv on social.

With the increasing number of financial services brands using social media (89% of asset managers- see our latest infographic for more details) this thought provoking article from Finance Digest offers a balance between statistics and examples as well as three top tips for being a credible financial services brand on social media.

Hootsuite: 3 Billion Social Shares and What Brands Can Learn from Them

Social shares infographic
Another great article balancing statistics with helpful takeaways on best practices for brands using social media as a resource for raising brand awareness and increasing customer acquisition. A highlight of this article is Hootsuite’s inclusion of data visualization.

Social Media Examiner: Facebook Page Design Changes: What Marketers Need to Know

New Facebook page design
The Facebook page layout has changed and so has the way brands should present their profile. Social Media Examiner provide before and after examples of the Facebook design and give marketers 4 top tips on how to update their profile to accommodate the change.

Tools of the Trade

Content Marketing Institute: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals

30+ Marketing Tools
This round-up of tools for marketers covers everything from: research, engagement, promotion, measurement, process and workflow to visuals. We love this insight into the Content Marketing Institute’s marketing tool box.

HubSpot: 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Link building eBook example
HubSpot exemplify this eBook from Backlinko.com with its links back to the company website.

HubSpot do a great job in this guide to recycling blogs into shareable lead generating content. As usual they provide helpful tried and tested examples.

Nurture: 10 Ideas to Improve Your Site’s User Experience

Funding Knight Homepage
Nurture praise Funding Knight’s homepage it features a clean modern design with clear call to actions.

This awesome listicle from Nurture gives 10 UX ideas we stand by here at Kurtosys to make your website the ultimate marketing tool. From call to actions to blog content.

JeffBullas.com: 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

content marketing metrics
This article will show you how to make the most out of monitoring data and metric signals for your content marketing. With great visual how to examples.

Industry Updates

KPMG: The Pulse of Fintech – Q2 2016

KPMG Pulse of Fintech
This report from KPMG analyses Fintech venture funding globally through a variety of great data visuals and quotes from industry leaders.

Sreda: MoneyOfTheFuture

Money of the future Infographic
This comprehensive report from Sreda takes a detailed look at the changing modern approach to wealth, from big data to blockchain and all numbers of other disrupting influences.
Catch up with past Fund Marketing Fridays and don’t forget to return next Friday for more resources.
You can also tweet us with any resources that you’ve found helpful this week.

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