Friday Fund Marketing Round-Up #5

Welcome to our digital marketing round-up

Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere- ready to be used for effective fund marketing.

This week’s resources include more digital marketing tips and tricks and the latest insights into digital disruption in financial services.

Tools of the Trade

Buffer: 10 Ready-Made Spreadsheet Templates

Friday Fund Marketing Round-Up #5 1Buffer have gone all out with this comprehensive compilation of 10 excel and google sheets downloadable spreadsheet templates for managing your digital marketing performance and strategy. The also breakdown 5 handy spreadsheet formula and 9 extra tips and tricks.

Piktochart: Are Infographics Still Relevant in Your Marketing Strategy?

Friday Fund Marketing Round-Up #5 2The financial services industry is centred around; numbers and client experience, because these core elements align so perfectly with infographics there should be no excuse for not for excluding them from your marketing toolbox. Especially when you see Piktochart breakdown 5 benefits.

You’ve Got Mail

Sign-Up.To: The Anatomy of an Email

Friday Fund Marketing Round-Up #5 3This ebook from Sign-Up.To dissects 12 components of an effective email’s anatomy. With plenty of examples and visuals you can’t go wrong.

NeoMam: How to be a Gmail Power User

Friday Fund Marketing Round-Up #5 4NeoMam’s infographic beautifully displays 10 Gmail hacks for better organisation, navigation and productivity. It was also recently featured on Hubspot.

Smart Social Media

Social Media Examiner: 4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing

Friday Fund Marketing Round-Up #5 5
SME shows you how to access your social media analytics. Better still, they explain what you should be doing with the results in order to boost engagement.

Buzzoid: Instagram Infographic: Eye-Opening Stats

Friday Fund Marketing Round-Up #5 6
This colourful Infographic gives you up to date statistics on Instagram for business. The highlight of this infographic is the graph showing which types of posts drive the most engagement from users.

Follow by Example

Content Marketing Institute: 38+ Examples of Brands Doing Great Content

Friday Fund Marketing Round-Up #5 7CMI offer a breadth of different industry examples of good content marketing. These cases studies cover everything from blogs to video. Highlights include financial services examples such as Acorns’ financial content website Grow and Brazilian bank Itau.

Industry Updates

Accenture: The Rise of Robo-Advice: Changing the Concept of Wealth Management

Friday Fund Marketing Round-Up #5 8
This white paper from Accenture is both topical and insightful. An unmissable feature of this content is the robo-advice timeline amongst other great infographics.

Investment Europe: The future of the financial industry is reliant on technology

Friday Fund Marketing Round-Up #5 9
This article explores a topic we are very interested in here at Kurtosys, digital disruption. No longer just a hot topic, collaborations with FinTechs are becoming essential for the future of financial services. Investment Europe provide a compelling view on the digital shift in wealth management.

Deutsch Börse: Future of Fintech in Capital Markets

Friday Fund Marketing Round-Up #5 10This collaborative report from Deutsch Börse and Celent offers  insights into FinTech partnerships, blockchain, RegTech, AIs and more. A highlight of the report is the inclusion of great explanatory infographics.
Catch up with past Fund Marketing Fridays and don’t forget to return next Friday for more resources.

You can also tweet us with any resources that you’ve found helpful this week.

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