BMO Global Asset Management

Collaborating to build a global digital experience inside six months

BMO Global Asset Management is a global investment manager that operates in over 20 offices in 14 countries. Across a range of asset types, they have investment teams operating around the world. Where it makes sense, areas of focused expertise are combined as part of a broader global team, a structure that through 11 defined specialisms allows them to bring a global perspective to the delivery of client-orientated products.

BMO-GAM-logo

BMO Global Asset Management is part of the BMO Financial Group, which was established in 1817 and is based in North America, managing CAN$710 billion in assets and more than 45,000 employees.

BMO GAM Kurtosys Website

The Challenge

BMO approached Kurtosys with an ambitious challenge of delivering a new global website platform within six months. Two of the key drivers behind the project were: a new CMS platform to manage up to 67 country websites, in multiple languages and for multiple investor types; and a dynamic Fund Center to house up to 500 share classes and 5,000 accompanying documents in a dynamic and consistent user experience.

“We wanted a provider who not only had experience in this space, but actually had the full solution of both the CMS and Fund Center, so we could achieve the delivery and the deadline we had.”

Stewart Conway, Head of Central Marketing

BMO were looking for one provider to deliver the whole project, both to reduce the amount of complexity going forward and to partner and collaborate with in an agile manner using small teams. They also wanted to invest in a platform to enhance their digital communications, across all their content and data and improve the user experience for their clients.

The CMS element of the project required using a product that could be distributed across their marketing teams at a local level and with minimal training. BMO wanted to empower their marketers to make website updates quickly and easily without needing to learn complex processes or user interfaces.

The Solution

Kurtosys delivered the design and implementation of 67 country websites with multiple languages and investor types, totalling over 1,300 pages, all aligned to the latest BMOGAM brand guidelines. The responsive design covers all device and browser types and is powered via the Kurtosys WordPress for Finance platform. The multi-site installation includes various plugins and components to allow the team at BMO to quickly create new pages and sections within all the sites at country level.

“We believe updating websites should be a mainstream skill in marketing. So having a CMS such as WordPress, is not only simple to use, but is so well known that when you’re recruiting or training, it’s very easy to find people who have experience using it.”

Stewart Conway, Head of Central Marketing

The Fund Center combines both data and documents into an ‘explorer’ interface with custom filters, annualised and cumulative performance charts along with ‘fund facts’, fund managers and other pertinent information. Kurtosys utilises the Akamai CDN so page speed and loading times were reduced, giving an optimised global experience across the sites. A standalone document library was also added to allow users to quickly access individual docs or download all docs for any specific product.

“We’ve got many funds and investment experts, what we really need to do is ensure our clients can get access to them and their thoughts, views, the data and performance of what’s happening with the products in the most timely and efficient manner possible.”

Ross Duncton, Managing Director, Head of Marketing

Data and documents are updated via Kurtosys APIs and are self-managed by BMO using Kurtosys FundPress and DocPress, which both allow for bulk changes, reducing time and overheads.

The Results

The project was delivered on time and within the six-month deadline, enabling www.bmogam.com to go live on schedule. The project-to-date signifies the completion of phase one of a larger project, with BMO looking to build out further functionality across the platform globally.

With an average project of this scale normally taking up to 12 months, Kurtosys were proud to work with such a progressive and innovative partner as BMO, who worked in an agile manner with Kurtosys to overcome all of the challenges and bumps in the road that can accompany complex data-driven website projects. A big contributor to the success of this project was down to a collaborative effort with all those involved, not just the technology that powers it.

“The BMO Global  Asset Management website project was immense in terms of scale and also complexity in delivering over 60 websites with branded components and a fund center for our different regional sites. The process of working with Kurtosys was a collaborative one, the daily stand-ups were invaluable in providing feedback and discussing development issues. The team we worked with were knowledgeable in their key areas of the project and although there were some setbacks in the project, these were resolved in a timely and professional manner.”

Ross Duncton, Managing Director, Head of Marketing

The website project can be viewed at https://www.bmogam.com

BMO Fund Center