BNY Mellon UK Deploys Dynamic Content-Focused Site for Advisors
LONDON, UK — March 25, 2015 — Kurtosys, a global financial technology firm that creates digital marketing and reporting tools for fund managers, delightfully announces the launch of the new BNY Mellon UK Advisory website. The new site represents a major milestone in BNY Mellon’s aspirations to develop a progressive, forward-thinking website with a significant emphasis on providing clients with curated investment content from the BNY family of boutiques.
BNY Mellon’s website – which was deployed on the Kurtosys secure cloud – combines WordPress’s content management system with a series of plugins and adaptors designed specifically for the asset management industry. These include:
- Video services and news feeds from Citywire and Trustnet
- Extensive use of Kurtosys APIs to drive dynamic fund tools and literature libraries in product pages
- Watch list management and intelligent search
The implementation was completed in less than 16 weeks from inception and included the entire site being fully responsive, highly tuned from an SEO perspective, and entirely editable through an easy-to-use interface for the marketing and content teams at BNY.
“We wanted a rapidly deployed solution which covered all the bases in terms of data feeds, ease of content management and beautiful design,” said Scott Stevens, Head of EMEA Marketing for BNY Mellon Investment Management. “We have achieved that and are very proud of the BNY Mellon team and our partners at Kurtosys who were able to provide an entirely integrated platform for our digital needs.”
Mash Patel, Executive Chairman at Kurtosys said “BNY Mellon clearly intends on using the web to amplify the huge amount of content and product offerings they have at their disposal. We are delighted with the outcome and with the opportunity to work with a team who share our passion for elegant UX and digital marketing.”
The new site can be seen at http://intermediary.bnymellonim.co.uk.
About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of Dec. 31, 2014, BNY Mellon had $28.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com, or follow us on Twitter @BNYMellon.
Kurtosys is a global provider of digital marketing and client reporting tools that help asset managers attract and retain investor assets. Since 2002, our team of industry experts has been using digital media to transform the way that financial information is presented, shared and consumed. Kurtosys offers a broad range of fund marketing and investor servicing solutions – from Fund Factsheets and Fund Websites to Client Reporting and Secure Portals. ?Headquartered in New York, Kurtosys has offices in London, Cape Town, Reno and Gurgaon (India). For more information, visit www.kurtosys.com and subscribe to the Kurtosys blog, or follow us on Twitter @Kurtosys.[xyz-ihs snippet=”Hide-Featured-Image”]