Ben, based in Newport Beach California, explains how he and his business partner set up EventShares from their experiences in the investment management world and as a response to growing investment opportunities from policy changes. Ben explains how his role as CIO has led to him being a ‘spokesperson’ for the firm in marketing and PR, leveraging video content for market commentaries to put a face to EventShares, improving the conversational aspect between investors and the company. He also gives us an insight into the production of making video, initially going from a ‘one man band’ to developing higher quality content using editors.
Ben furthers our discussion on how LinkedIn and YouTube can primarily be used to reach various audiences, and gives us an excellent rundown on how the EventShares Policy Tracker looks to update investors on upcoming policies that may affect the world, from social media, data regulation and 5G technology, and his most influential leaders to follow on online platforms.
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