On 17 April 2018, our Global Head of Digital Rich Watts will be a guest speaker at a Financial Services Forum event.
Entitled What Can We Learn From Millennials?, this talk will focus on the asset management industry, and why marketers in the space should embrace the millennial market.
Millennials make up the bulk of today’s customers, with an increased knowledge of digital. That being said, this client base has high expectations in regard to the access of digital communications, fast response times, consumer-friendly language and socially responsible actions.
Asset management marketers need to learn how to adapt to the millennial mindset to reach out to the largest generation of potential investors. Alongside Rich, this event will also feature expert talks from Kim Bell (Founding Partner/Director at BDifferent) and Scott Gallacher (Chief Commercial Officer at Moneyfarm).
The talk starts at 8.30am at the following address:
Pictet Asset Management
120 London Wall
You can find out more information on the FS Forum website.
We look forward to seeing you there.