‘Tis the season to be inspired. We’re winding down 2015 and quickly preparing for another 365 days. With the new year, comes a fresh start, a reimbursed budget and new business goals for your firm’s marketing department. In the summer, we learned that some fund marketers were already looking ahead when we asked them the question, what technology their firm would be increasing investments in over the next year. Forty percent said marketing and/or investment document automation.
If you’ve just begun thinking about your firm’s marketing objectives for 2016, we recommend taking time to do a little quality reading in order to make sure you’re on the right path to elevating your marketing efforts. One of the easiest ways to do this is by following “INfluencers” on the #1 professional networking channel, LinkedIn. Here, you’ll find a number of visionaries sharing their intelligence — best practices, tips, first hand accounts, news, etc. — on all topics like digital marketing, digital engagement and digital transformation that will help inspire your marketing initiatives in the coming year.
Here are 5 influencers we think marketers at asset management firms should follow to help their department start off strong in the new year.
We’ve written about the Net Promoter Score before. It’s a tool that we, and many other organizations, use to gauge our success with our clients every 6 months or so. Mr. Reichheld is the creator of the Net Promoter Score and the founder of Bain & Company. You can guess what his topic of choice is — customer satisfaction. Follow Fred for best practices on how to keep your investors and advisers happy.
As Partner at McKinsey & Company, David helps marketing execs digitally transform organizations. If your firm’s new year priority is to raise your website traffic or enhance your client experience, David is the person to learn from.
Marketers across all industries know about Brian Solis’ and his contribution to the field of marketing. Solis is the principal at Altimeter Group, a prominent research and advisory firm. He is also speaker, author (one of the first to define social media) and blogger. His marketing blog was rated one of the top ten by AdAge (bookmark it!).
We’ve shared this New York Times and Wall Street Journal best seller’s post “New Rules and Tools of Engagement” on Twitter. Like many of his LinkedIn articles, it’s spot on – he hones in on practices of customer engagement. If you’re looking to amp of your digital presence in the coming year, follow Daniel for some inspiration and digital engagement best practices.
Whether it’s creating more content or automating your investor documents, following these five INfluencers should help motivate you to successfully execute your digital marketing goals of 2016.
Are there other INfluencers that inspire you and your digital marketing?