25 of the Best Designed Investment Management Websites

When an advisor clicks on your asset management website, they begin forming opinions straight away… and those opinions make a difference.

Back in 2013, we published 19 of the Best-Designed Asset Management websites and it became one of the most popular ‘entrance pages’ into our website. Since then quite a lot has changed, so we thought it was high time to do another exhaustive review of over 300 investment management websites.

This is not a ranking exercise, but more of a collection of what we feel are the best-in-class websites in our industry – sites that include modern web design techniques and best practices, including: responsiveness (mobile-friendly), large custom photography, best use of screen space, clear navigation, eye-catching graphics, custom typography, less clutter and just overall great design. Further still, are the recent web design trends that we’re seeing being used across the web such as micro-ux, hidden menus and parallax scrolling – all elements that are increasingly being employed in the design of investment management websites.

When doing this review, two things became apparent: some asset managers are pushing the envelope and investing in their digital storefront, but they are in the minority. We found that the vast majority of investment management websites still look dated, are designed at fixed screen sizes that have long been surpassed, are not mobile friendly and have the hallmarks of web design from a decade ago.
But let’s focus on the best examples – and here they are:

In alphabetical order:

1. AB

25 of the Best Designed Investment Management Websites 1

2. BNY Mellon

25 of the Best Designed Investment Management Websites 2

3. Capital Dynamics

25 of the Best Designed Investment Management Websites 3

4. Carmignac

25 of the Best Designed Investment Management Websites 4

5. Columbia Threadneedle

25 of the Best Designed Investment Management Websites 5

6. Coronation

25 of the Best Designed Investment Management Websites 6

7. First Quadrant

25 of the Best Designed Investment Management Websites 7

8. Hermes

25 of the Best Designed Investment Management Websites 8

9. Insight Investment

25 of the Best Designed Investment Management Websites 9

10. J.P. Morgan

25 of the Best Designed Investment Management Websites 10

11. Janus Capital

25 of the Best Designed Investment Management Websites 11

12. JO Hambro

25 of the Best Designed Investment Management Websites 12

13. Jupiter

25 of the Best Designed Investment Management Websites 13

14. Lombard Odier

25 of the Best Designed Investment Management Websites 14

15. London & Capital

25 of the Best Designed Investment Management Websites 15

16. Lord Abbett

25 of the Best Designed Investment Management Websites 16

17. MFS

25 of the Best Designed Investment Management Websites 17

18. Morgan Stanley

25 of the Best Designed Investment Management Websites 18

19. Neuberger Berman

25 of the Best Designed Investment Management Websites 19

20. Principal Global

25 of the Best Designed Investment Management Websites 20

21. Russell Investments

25 of the Best Designed Investment Management Websites 21

22. Schroders

25 of the Best Designed Investment Management Websites 22

23. State Street Global Advisors

25 of the Best Designed Investment Management Websites 23

24. Tobam

25 of the Best Designed Investment Management Websites 24

25. Veritable

25 of the Best Designed Investment Management Websites 25

Who have we missed? Please drop us a comment below and tell us.

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