19 of the Best-Designed Asset Management Websites




Read our follow-up white paper on the 25 Best Asset Management Websites (03 March 2021).

19 of the Best-Designed Asset Management Websites 1

When an advisor clicks on your asset management website, they begin forming opinions straight away… and those opinions make a difference.
According to Kasina, 59.7% of advisors feel that the quality of a firm’s online capabilities influences their perception of a firm.

Pamela DeBolt, a senior analyst at Cerulli, recently explained how important a recognizable brand and a good website are for asset managers:

Brand has become increasingly important for advisors and asset managers.  In fact, brand is a firmwide focus for many companies this year.”

Cerulli think that asset managers need to become just as creative as consumer facing brands. So, to help you compare your asset management website to the best of the rest, here’s our list of 19 of the best designed asset management websites.

Choices are simply based on visual impact, modern web design techniques such as making the best use of the screen available or using imagery, color and typography to enhance visual appeal.
If I’ve missed any of your favorites, let me know by leaving a comment below.
(in alphabetical order)

19 of the Best-Designed Asset Management Websites 2

 #1 – Argon

Simple color palette, gallery movement and rollover images.

 

19 of the Best-Designed Asset Management Websites 3

 #2 – Artemis

Unique use of magazine-style table of contents and illustrations.

 

19 of the Best-Designed Asset Management Websites 4

 #3 – Ashburton

Compelling, custom photos and interesting typography.

 

19 of the Best-Designed Asset Management Websites 5

 #4 – Bain Capital

Scalable full-screen photography and very limited text.

 

19 of the Best-Designed Asset Management Websites 6

Very large and unique search box navigation and scalable background. Nice site tour feature.

 

19 of the Best-Designed Asset Management Websites 7

 #6 – BlackRock

Striking photography mixed with vibrant colours. Cool navigation sidebar.

 

19 of the Best-Designed Asset Management Websites 8

 #7 – Bridgeway

Bold type and photo treatment. Good use of screen space.

 

19 of the Best-Designed Asset Management Websites 9

 #8 – Credit Suisse

Vivid images and strong headline with random article shuffle.

 

19 of the Best-Designed Asset Management Websites 10

 #9 – Gluskin Sheff

Clean design, nice use of custom serif fonts. Scalable full screen background photography.

 

19 of the Best-Designed Asset Management Websites 11

 #10 – Goldman Sachs

Multiple layouts respond to user’s screen size. Cool animated content tiles.

 

19 of the Best-Designed Asset Management Websites 12

 #11 – Ignis

Easy to navigate through 4 profile types and continuous 4-box motif.

 

19 of the Best-Designed Asset Management Websites 13

 #12 – Invesco

Designed to lead with content first. Cool animated slider and custom fonts.

 

19 of the Best-Designed Asset Management Websites 14

 #13 – M&G

Striking brand graphics and colors. Cool parallax sliders on section home pages.

 

19 of the Best-Designed Asset Management Websites 15

 #14 – NFU Mutual

Well-styled gallery with attention to detail throughout.

 

19 of the Best-Designed Asset Management Websites 16

 #15 – Old Mutual

Great use of white space, limited green palette and logo motif.

 

19 of the Best-Designed Asset Management Websites 17

 #16 – Premier Funds

Fully responsive design with interesting use of color and animation.

 

19 of the Best-Designed Asset Management Websites 18

Elegant full screen photography transitions. Cool animated mega menus.

 

19 of the Best-Designed Asset Management Websites 19

 #18 – State Street

Rich, darker color palette and content author photos. Nice custom fonts.

 

19 of the Best-Designed Asset Management Websites 20

 #19 – Threadneedle

Simple, impactful and responsive to all screen sizes.

 

Facebook
Twitter
LinkedIn

Insights from our blog

Real growth. Realized.

Reduce time to market for websites, marketing documents and content portals by over 50%, and at one third of the traditional cost.

Times are changing. Stay informed

Get in touch

Drop us a line and a member of our team will be in touch with you shortly. Alternatively, use the chat feature at the bottom of the page.