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Here at Kurtosys we’re advocates of online communities in the financial services; so we were particularly interested to hear about Barclaycard US plans for Barclaycard Ring, a credit card that promises straight talking, crowd voting, community values and even a share of the rewards. They’re promise is to “pull back the curtain that separates banks from customers” – we …
It’s easy to find someone who’ll tell you why social media is irrelevant for financial services or why an online presence isn’t important for an IFA… it’s not quite so easy to believe them after looking at through this collection of eye-watering statistics proving just what a connected world we’ve become… and in amongst the …
Our last post talked about Morgan Stanley’s decision to let its brokers lose into the world of social media. Whilst such moves are generally greeted as signs of progress, they also have the potential to strike unparalleled fear into compliance officers. Regulation, and the need for social media to stay on the right side of …
Despite the many complaints about how difficult it is to track ROI from social media in financial services, one thing that isn’t in short supply is statistics. Stats about the phenomenal growth of Facebook, how we’ll soon be spending our entire life online or why financial brands need to embrace social media have flooded the …
Everyone’s heard a story about someone’s aunt who got stung by an unscrupulous IFA. We all know financial products are complicated… and boring. That’s why trust in financial providers is at an all time low and the level of financial awareness amongst consumers remains scarily patchy. It’s also why we need the FSA to protect …