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The list of reasons not to use social media for fund marketing used to go something like this… Compliance concerns And do clients really want it, anyway? Fear of the regulators And does it really drive results? Worry over controls and safeguards But we don’t know what to do… For some time, now, those financial …
“Money talks”. The phrase is familiar. The question is, has money started to lose its voice in our post credit crunch world? Or at least speak a little more softly? It certainly has if Rachel Botsman is to be believed. In her book, What’s mine is yours. How collaborative consumption is changing the way we …
When social media has been part of your everyday life (in both your professional and personal life) for a number of years now, it’s difficult to remember that not everyone ‘gets it’. When the thousands of people you connect with every year are using social media, and you see the benefits, sometimes it means you …
Trust. It’s a word that’s pretty important in financial services, yet in relatively short supply. It’s hard to make a success of any financial brand without establishing your clients’ trust and yet the banking crisis and ongoing aftershocks have left consumer confidence at an all time low. A lot has been written about what financial …
As of Friday 31st August, this letter, posted on the wall of Odeon Cinema’s Facebook page had attracted 188,373 likes and 16,125 comments. No doubt, it has a way to run yet… We talk a lot about the upsides of social media on this blog. The ways in which it can bring you closer to customers, …